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When fiction foreshadows future usages

An exhibition on the intertwining of design and fiction, imagined by RF Studio and Bureau des Usages

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OPENING IN
00
DAYS
Sept 16 – Nov 15, 2020
Tripostal, Avenue Willy Brandt - 59000 Lille, France
Why should today’s designers
care about imaginary visions,
futuristic tales, and the
power of fiction?
Why should
Today's designers
care about
IMAGINARY VISIONS,
futuristic tales,
and the
power of fiction?

Design is a project-led discipline and thus requires foresight and taking a stance on what the future will look like.

Smartphone foreshadowing in a trading card for the German margarine brand Echte Wagner - 1930

Foresight & imaginary visions

Fiction can therefore be an exploratory medium for designers, helping them materialize potential future scenarios.

Cover of Pulp magazine "Science and Invention" published by Gernsback, May 1921.

Being aware of the sometimes invisible connections that unite, in a common trajectory, imaginary visions, industries, economies, uses, and sciences, sharpens our critical eye and helps us, as designers, rise to the challenges of our time.

Sens-Fiction is an exhibition/lab

This exhibition examines what fiction brings to future-use foresight: literary, cinematographic, advertising, and future-focused works, as well as designers' projects, are placed side by side; they serve to reveal how we live in the world.

Sens Fiction exhibition, futuristic visions in the 20th century

The lab presents 5 futuristic fictional scenarios, the fruit of a collaboration between authors, experts, designers, and firms involved in our everyday lives. These stories, produced by Adorable Studio, tell alternate futures, which we hope will be desirable and will foster new habits, uses, and applications.

Desirable fictions in the laboratory

La fiction apparaît alors comme un médium exploratoire pour le designer afin de prototyper les futurs potentiels.

Couverture du magazine Pulp "Science and Innovation"
publié par Gernsback, Mai 1921.
Couverture du magazine Pulp "Science and Innovation"
publié par Gernsback, Mai 1921.
Couverture du magazine Pulp "Science and Innovation"
publié par Gernsback, Mai 1921.
Préfiguration du smartphone dans une carte à collectionner pour la marque allemande de margarine Echte Wagner - 1930

Avoir conscience des liens, parfois invisibles, qui relient, dans une trajectoire commune, imaginaires, industrie, économie, usages et sciences, aiguise notre regard critique et nous aide, dans notre métier de designer, à aborder les défis de notre propre époque

Design is a project-led discipline and thus requires foresight and taking a stance on what the future will look like.

L’exposition enquête sur les apports de la fiction dans l'anticipation des usages : Œuvres littéraires, cinématographiques, publicité, prospective et projets de designers sont mis en relation ; ils agissent comme des révélateurs de nos façons d’être au monde.

Le laboratoire présente 5 fictions de futurs, issues d’une collaboration croisée entre auteurs, experts, designers et opérateurs du quotidien pour raconter d'autres futurs, que nous espérons désirables et susciter de nouveaux usages.

Anticipation
& imaginaires

Sens-Fiction,
une exposition laboratoire

➔ Explore the rooms ➔ Explore the rooms ➔ Explore the rooms ➔ Explore the rooms ➔ Explore the rooms ➔ Explore the rooms ➔ Explore the rooms ➔ Explore the rooms
About the exhibition

A multifaceted view

Ramy Fischler and Scott Longfellow’s multidisciplinary approach led them to invite several personalities to intermingle.
Whether they are exploring science fiction, speculative fiction, social-science literature, the relationship between brands and fiction, or speculating about tomorrow’s world through design, these enthusiasts enriched the exploration of the interrelationships between fiction and usage.

An Exhibition/Lab designed by RF Studio and its Bureau des Usages

An original production of Lille Métropole 2020, World Design Capital Exhibition hosted by the City of Lille

Credits

Installation Design
RF Studio
Elise Durand
Marie Cordier

Content/Artwork Management
Scott Longfellow
Johnny Rabines
Nicolas Tsan
Laura de Filippo

Operations/Production
Emma Redkine

Communications/Media
Fanny Roisin

Illustrations/Visual Identity
Ugo Bienvenu

Audiovisual Design and Production
Adorable Studio

Graphics/Signage
Studio Plastac

Website
Hey Low

Motion Design
Nicolas Weyrich
Light Programming
Antoine Meissonnier

Historical photos
Yves Bosson - Agence Martienne

Hosting/Production/Cultural Outreach
Organizing Committee for Lille Métropole 2020 World Design Capital, an association founded in accordance with the host city, the European Metropole of Lille, and the Lille-Design association, endorsed by the World Design Organization.

Media Relations
Claudine Colin Communication

Mentions Légales

Installation Design
RF Studio
Elise Durand
Marie Cordier

Content/Artwork Management
Scott Longfellow
Johnny Rabines
Nicolas Tsan
Laura de Filippo

Operations/Production
Emma Redkine

Communications/Media
Fanny Roisin